Physics :: essays research papers fc

Take-home final exam of Korean Melodrama class Term Paper

Bring home last test of the year of Korean Melodrama class - Term Paper Example With regards to film, shinpa is utilized to portray the exaggerated movies made predominantly somewhere in the range of 1913 and 1923. These movies were the ones which had solid showy components when contrasted with the unadulterated film dramatization which was impacted from the western style. Shinpa films were scrutinized by the pundits before all else yet later the contemporary crowd got them well indeed. The shinpa films were acknowledged yet then they abruptly vanished. Today, they exist in some structure (Gateward 44). Shinpa began in Japan and it implied another wave to the old plays. Shooting in Korea was started by the shinpa troupes who adjusted them from Japanese plays. This style in the long run hugy affected the Korean film. Shinpa came as a modernization in the colonized Korea where the film and theater consolidated and delivered quiet movies with tunes out of sight. It additionally carried new ideas to the Korean film; the soonest being family schemes with a scholarly who has been sent to another country to examine. This was the soonest and most apparent quality of shinpa (Gateward 44). Inconsistency between two qualities, portraying torment and disarray to grab the eye of the watchers to bring them out of the old qualities and get them into new current ones. The battle between the two qualities or two sentiment of an individual is the shinpa structure depicting the impact among conventional and present day Korea. The customary Korean drama was to a great extent affected by the western culture as Korea was to a great extent subordinate upon the American economy and culture both. In any case, there were as yet a considerable lot of the thoughts that had a place with mainstream society. Shinpa got hold of this culture and it began creating. In the end, with the advancement of the film and the modernization, shinpa lost its control. Shinpa was viewed as a pioneer headache and it was constrained out of film. Sensational movies of families and youth dominated and shinpa had vanished. Shinpa’s complex components

5 Things That Will Impress a New Boss

5 Things That Will Impress a New Boss How to Impress a New Boss Without Overdoing it How to Impress a New Boss Without Overdoing it Congratulations, you’ve made it! You landed your first job in the working world and are ready to take your new career by storm. Now, it’s time to ace your first few weeks of work and make the perfect impression on your new boss, and even some of your new coworkers. However, this can be intimidating if you’re just starting out on a new career path. If this is your first real gig, there are a few things you should know that can really make a difference and help you make the right impression on not only your boss, but your new coworkers and clients as well. Here are some tricks to try out that will impress your new boss and help confirm to them that they made the right choice in hiring you. 1. Ask Your New Boss a Lot of Questions Don’t be afraid to ask a lot of questions during your first term in the new job. This shows that you are interested in learning everything you can. You may feel that asking too many questions might annoy your new coworkers, but rest assured they aren’t thinking like that. This also helps you be proactive in problem solving in case there are any issues that come up in the future. 2. Be Yourself When starting a new job, it’s tempting to try to fit in by adapting to your coworkers’ personalities. However, as LinkedIn influencer Brad Smith points out, your employer would not have hired you if they didn’t like who you were and had faith that you were the right fit. So stop worrying, be the amazing person you are, and your coworkers will love you. 3. Don’t Try to be Perfect As a new hire, especially someone entering the working world, you aren’t expected to know everything. In fact, the more you pretend to know everything, the more people will expect from you, which makes it easy to overextend yourself. Mistakes are how you learn, and you can only get better as time goes on. 4. Figure Out the “Unwritten Rules” Sure, every office has its company policies, but there are always those unwritten rules that you have to learn as you go. Jenna Goudreau, of Business Insider, suggests that one of the first things you should do in your new office is learn where the coffee is. This will lead to figuring out the office routines, such as who is responsible for doing the dishes or cleaning up at the end of the day. It will also help you make new friends as you gather around the machine for your daily cup of java. 5. Consider This a Fresh Start This is your fresh start. It doesn’t matter what time of year it is. It’s time to get organized, be proactive, set goals, and stick to them. Do whatever it takes to stay on track for the rest of the year and ace your new role. Get Help With Your Professional Career From cover letters to resume/CV writing, our professional writers are ready to help you land the career you’ve always dreamed about. They are experts in writing professional documents and know exactly what potential employers are going to look for. We’ll help you get everything you need to land that job interview, where we know you’re going to do a great job! Order your professional documents now to get ahead and start your foray into the working world. References Goudreau, J. (2013). 9 things to do in the first week of a new job. Business Insider. Retrieved from 9-things-to-do-in-the-first-week-of-a-new-job-2013-8. Smith, B. (2014). Three tips to hit the ground running at your new job. LinkedIn. Retrieved from . 5 Things That Will Impress a New Boss How to Impress a New Boss Without Overdoing it How to Impress a New Boss Without Overdoing it Congratulations, you’ve made it! You landed your first job in the working world and are ready to take your new career by storm. Now, it’s time to ace your first few weeks of work and make the perfect impression on your new boss, and even some of your new coworkers. However, this can be intimidating if you’re just starting out on a new career path. If this is your first real gig, there are a few things you should know that can really make a difference and help you make the right impression on not only your boss, but your new coworkers and clients as well. Here are some tricks to try out that will impress your new boss and help confirm to them that they made the right choice in hiring you. 1. Ask Your New Boss a Lot of Questions Don’t be afraid to ask a lot of questions during your first term in the new job. This shows that you are interested in learning everything you can. You may feel that asking too many questions might annoy your new coworkers, but rest assured they aren’t thinking like that. This also helps you be proactive in problem solving in case there are any issues that come up in the future. 2. Be Yourself When starting a new job, it’s tempting to try to fit in by adapting to your coworkers’ personalities. However, as LinkedIn influencer Brad Smith points out, your employer would not have hired you if they didn’t like who you were and had faith that you were the right fit. So stop worrying, be the amazing person you are, and your coworkers will love you. 3. Don’t Try to be Perfect As a new hire, especially someone entering the working world, you aren’t expected to know everything. In fact, the more you pretend to know everything, the more people will expect from you, which makes it easy to overextend yourself. Mistakes are how you learn, and you can only get better as time goes on. 4. Figure Out the “Unwritten Rules” Sure, every office has its company policies, but there are always those unwritten rules that you have to learn as you go. Jenna Goudreau, of Business Insider, suggests that one of the first things you should do in your new office is learn where the coffee is. This will lead to figuring out the office routines, such as who is responsible for doing the dishes or cleaning up at the end of the day. It will also help you make new friends as you gather around the machine for your daily cup of java. 5. Consider This a Fresh Start This is your fresh start. It doesn’t matter what time of year it is. It’s time to get organized, be proactive, set goals, and stick to them. Do whatever it takes to stay on track for the rest of the year and ace your new role. Get Help With Your Professional Career From cover letters to resume/CV writing, our professional writers are ready to help you land the career you’ve always dreamed about. They are experts in writing professional documents and know exactly what potential employers are going to look for. We’ll help you get everything you need to land that job interview, where we know you’re going to do a great job! Order your professional documents now to get ahead and start your foray into the working world. References Goudreau, J. (2013). 9 things to do in the first week of a new job. Business Insider. Retrieved from 9-things-to-do-in-the-first-week-of-a-new-job-2013-8. Smith, B. (2014). Three tips to hit the ground running at your new job. LinkedIn. Retrieved from .

Essay about Improving Israel-Palestinian Communication

The Israel-Palestinian conflict is a part of the greater Arab-Israeli long-running conflict in the Middle East. The main point of this conflict is the existence of the state of Israel and its relations with Arab states and with the Palestinian population in the area. Since the establishment of Israel, the Palestinians and the Jews have been fighting over the land for several years. Both believe that they have greater claim than the other. Even though, these two races share a variety of customs, beliefs and practices, there are enough differences that make these two clash. Even the similarities between these two have been the source of conflict for thousands of years. Despite the several attempts and peace agreements to†¦show more content†¦Unfortunately, this peace agreement was not fully implemented because of the hatred and mistrust between these two sides. There was also numerous Israeli-Palestinian dialogue events conducted each year targeting at grassroots population from both sides. These transformative dialogues was aimed at creating cultural harmony and mutual understanding between these two reducing prejudice and hostility. According to Ellias, the reason behind continuous failure of the dialogues between Israeli-Jewish and Palestinian could be the differences in their cultural norms and values and their speech codes emerged from their history. An Arab speaker who is engaging in his speech code called â€Å"musayara† is polite, indirect, courteous, and nonconfrontive to the other member of a conversation, whereas the speech code of Jewish is found sharp contrasting to that of Arabs. The communication code of Jewish is ter med as â€Å"dugri† which means straight talk. Jews who is engaging in his speech code â€Å"dugri† employ a direct, pragmatic and assertive style. Since, speech codes are culturally distinctive and the meaning and significance of messages lies on codes, it is very important for those who engaged in the dialogues to understand and predict each other during any intercultural communication or dialogue. Otherwise, it may lead to misunderstanding and problems, that frequently happens inShow MoreRelated Major Events that Effected the Growth of the Economy Essay3449 Words   |  14 Pagesin spite of the economic and cultural obstacles in the way of collaboration, contacts at the political level are multiplying steadily as it is recognized that the two regions have many common values and problems. The general trend is towards an improving relationship in the future, but on a different level to that established previously. (WRIGHT p.110) Now Japan over the past 45 years has experienced some economic difficulties such as rebuilding of the war torn developed country, their oil crisesRead More The Arab-Israeli Conflict: Protecting Democracy in the Middle East3988 Words   |  16 Pagesbrought Benjamin Netanyahu to the head of government in Israel is the need to bring peace, to bring about an end to violence, and to erase the misdeeds of the past and renew the spirit of cooperation and harmony in the Middle East. It is a task of mammoth proportions, rife with possibilities for failure, but one which is the responsibility of any government that is to be taken seriously by the international community to undertake. The peace that Israel seeks is often hampered by those who claim that theRead MoreCase Study- How Hollywood Portrays Arabs1259 Words   |  6 Pagespropagandist role in showcasing the Arab world and the Middle East in general. This depiction has been greatly impacted by several major political events from the l ast few decades to a century. Political events such as the creation of the State of Israel, the revolution of the Islamic State of Iran, and the tragic events of September 11, 2001 in the United States have gone a long way to influence Hollywood’s portrayal of Arabs, very often in stereotypical and negative facets. Issues concerning theRead MoreHistory 175 Quiz 41448 Words   |  6 Pagessuccess in mediating the political crises in the Middle East came when he    | stopped Egypt from attacking Israel in 1977. |    | convinced Menachem Begin that Israel should give up the West Bank and the Gaza Strip. |    | convinced Egypt to recognize Israel and Israel to gradually withdraw from the Sinai Peninsula. |    | persuaded Israel to settle the issue of the Palestinian refugees for good. | 14.   In response to the Soviet invasion of Afghanistan in 1979, President Carter did allRead MoreThe Evolution Of The International Civil Aeronautics Organization1586 Words   |  7 Pagesis the development of machine-readable passports and visas to increase the speed in which people and cargo are transferred. The ICAO is also slotted to provide satisfactory facilities for international flights; recently they have concentrated on improving the accessibility to disabled and elderly passengers. The ICAO also works hand in glove with the United Nations to provide technical assistance to countries that are not as far along as member countries. The states that make up the ICAO donate fundsRead MoreNation of Israel Essay2927 Words   |  12 PagesNation of Israel Background: History and general facts about Israel Along the eastern coastline of the Mediterranean Sea, at the junction of three continents, lies a much disputed piece of land, now known as the country of Israel. Although this land is now controlled by its original inhabitants, the Jewish people have only had political power for the past half-century. After the Jewish people lost authority, the control of this piece of land changed hands numerous times. This land hasRead MoreEssay about Islam3215 Words   |  13 Pagesterrorists are viewed within their individual countries as radicals, although some have benefited from gaining wide-spread approval in their region. With popular support behind them, these extremists have declared a holy war, a jihad, against the West, Israel, and all sympathizers of the two. In the jihad, terrorism has been the most used weapon against the enemies of Islam. Although terrorism has been magnified throughout the world recently, jihad is nothing new to Islam. Although jihad did not immediatelyRead More Future of Policing Essay1518 Words   |  7 Pages  Ã‚  Ã‚  Ã‚  Ã‚  Current economic and political trends will affect how, and if, certain reforms take place. Some trends like the increased costs for medical services will affect officer’s salaries and benefits, while the growth of inexpensive technology with instant communication through cell phones and personal computers will improve response time and distribution of information quickly and effectively. Changes population demographics, with the increase in the cultural and ethic diversity of the population will createRead MoreFuture of Policing1538 Words   |  7 Pageseconomic and political trends will affect how, and if, certain reforms take place. Some trends like the increased costs for medical services will affect officers salaries and benefits, while the growth of inexpensi ve technology with instant communication through cell phones and personal computers will improve response time and distribution of information quickly and effectively. Changes population demographics, with the increase in the cultural and ethic diversity of the population will createRead MoreWal-Mar Global Expansion Strategy10037 Words   |  41 PagesGlobal Strategy E. Expansion Target: France General Overview Retail Industry Overview Macro Environmental Analysis External Factors Micro Environmental Analysis Porter’s Five Forces Model SWOT Feasibility Study Recommendation F. Expansion Target: Israel General Overview Retail Industry Overview Macro Environmental Analysis External Factors Micro Environmental Analysis Porter’s Five Forces Model SWOT Feasibility Study Recommendation G. Conclusion H. References/Sources I. Appendix in Book 2 3 3

HIV/AIDS acquisition is at an all-time high in today’s...

HIV/AIDS acquisition is at an all-time high in today’s society, especially for women in hidden or illegal activities, such as drug-use and sex work (Beard et al. 2010). As a result of their hidden lifestyles, their children are at increased risk of acquiring HIV/AIDS through mother-to-child transmission (MTCT), especially due to the stigma surrounding the disease, keeping women from seeking services that could help both them and their children (Beard et al. 2010). The following paper explores the ways in which stigma acts as a barrier for women to seek testing and treatment for HIV/AIDS, as well as the psychosocial effects that stigma produces in these women’s and their children’s lives. Although interventions have been introduced in the†¦show more content†¦Women, especially those in sex work or those who use drugs, are vulnerable for acquiring HIV/AIDS, and risk passing on the virus to their children through mother-to-child transmission (MTCT) (Beard e t al. 2010). The stigma doesn’t only affect women who use drugs or are sex workers, but it affects women worldwide who fear the discrimination they will face, not only from the community, but also from their families, if they are HIV-positive (UNAIDS, 2007). It is for this reason that women do not get tested, do not get treated, do not take preventative measures, and especially breastfeed their children because they fear that if someone were to see them feeding their children with formula, they would be suspected of having HIV/AIDS and fear the discrimination that would follow (Rankin et al., 2005). Not only does stigma act as a barrier to many services, it also inflicts negative psychological feelings and psychosocial effect for those who are, directly or indirectly, affected by HIV/AIDS (Lin et al., 2010). Interventions for stigma reduction have been introduced in the past, but the majority of them were only based on information provision about HIV/AIDS. We now know that si mply providing information is not sufficient in decreasing stigma (Harma et al.,2006). Community-based interventions and targeting human rights is necessary to get to the root of not onlyShow MoreRelatedThe Impacts of Mncs in the Economy of Bangladesh14643 Words   |  59 Pagesresponsibility towards the people. There are around 100 MNCs(sourse:WWW.bangladeshdir.com) operating in Bangladesh. It is very difficult to collect data of all companies due to economic barriers, time shortage and less frankness of the respective companies at delivering relevant information. So to construct the seminar paper we have categorized all the existing companies into five sectors. They are banking sector, telecommunication sector, consumer products sector, pharmaceutical sector, and constructionRead MoreCase Study148348 Words   |  594 PagesEducation is not responsible for the content of third party internet sites. ISBN: 978-0-273-73557-1 (printed) ISBN: 978-0-273-73552-6 (web) All rights reserved. Permission is hereby given for the material in this publication to be reproduced for OHP transparencies and student handouts, without express permission of the Publishers, for educational purposes only. In all other cases, no part of this publication may be reproduced, stored in a retrieval system, or transmitte d in any form or by any means, electronicRead MoreHuman Resources Management150900 Words   |  604 Pagesweeks additional pay in profit sharing bonuses in some years. The test of the change is in the results. GE Fanuc’s revenue is up women employees, who composed about three-fourths of the bank’s workers. As a result, several years later about one-fourth of all managers and executives are women. Similar attention also was focused on other diverse groups of employees. So that all employees were given opportunities to grow and learn, the Bank of Montreal’s Institute of Learning was established at a cost exceedingRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesby Aptara ®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Copyright  © 2009, 2006, 2004, 2001, 1998, 1995, 1992, 1989, 1986, 1981, 1976 John Wiley Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107Read MoreFundamentals of Hrm263904 Words   |  1056 Pagesassignments, grade tracking, and more manage time better study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u t h ow t o M A K E I T YO U R S  » www.wileyplus.com ALL THE HELP, RESOURCES, AND PERSONAL SUPPORT YOU AND YOUR STUDENTS NEED! 2-Minute Tutorials and all of the resources you your students need toRead MoreDeveloping Management Skills404131 Words   |  1617 PagesFrancisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Kim Norbuta Editorial Project Manager: Claudia Fernandes Director of Marketing: Patrice Lumumba Jones Marketing Manager: Nikki Ayana Jones Senior Marketing Assistant: Ian Gold Senior Managing Editor: Judy Leale Senior Production Project

Sannu’s Story Free Essays

Unit 8. Case Study 1. Sannu’s Story Sannu has contracted Leprosy. We will write a custom essay sample on Sannu’s Story or any similar topic only for you Order Now As a sixteen year old teenager, it is hard to pin point when he was infected since Leprosy has a long incubation period. As a small boy traveling barefoot along trails in his village, Sannu’s body has already adapted to his living conditions. Sannu’s feet are tough and calloused. As Sannu ages, so does his Leprosy infection progress. The infection will cause neuropathy in his extremities which will lead to many injuries to his feet and hands. The wounds acquired will be infected for weeks or even months without treatment. The neuropathy caused by the Leprosy infection is characterized by causing a decrease in sensation in the extremities, muscle weakness, and numbness. Sannu’s feet that have been toughened by his environment and life style have been further injured due to lack of sensation and medical treatment. In an attempt to keep his feet clean to aide the healing of his infections, Sannu is more than likely maintaining a sedentary life style. This life style along with the progression of the Leprosy infection will weaken Sannu’s muscles. A feature common to all forms of Leprosy is nerve infection. Nerve damage appears to result from the multiplication of bacilli within Schwann cells and damage to the perineurium. Most of the deformities occurring from Leprosy are in fact due to trauma or a secondary infection. In a Leprosy infection one of the first symptoms are anesthesia to heat and cold. Leprosy affects the peripheral nervous system by attacking the myelin sheath surrounding the axons which affects the reliability and speed of nerve impulses. In other words, the nerve fibers are no longer insulated and nerve impulses cannot be conducted efficiently. There are different types of sensory receptors located throughout the body and are designed based on a selective stimulus response. The appropriate receptive field is stimulated within a sensory receptor producing a response. In Sannu’s condition this action is delayed or absent due to the damage of his free nerve endings. Free nerve endings detect pain, temperature, and touch as well as tickle and itch. Sannu’s encapsulated nerve endings are also damaged. Encapsulated nerve endings detect pressure, vibration, and touch sensations. When Dianna performed the tests to check Sannu’s Achilles tendon and Babinski’s reflex, she was evaluating his somatic senses. Somatic senses involve sensations such as touch, pressure, and pain as well as temperature perception. These are all affected in Leprosy infection. In Sannu’s case he has also lost the sensations of touch, pressure, and pain in his feet and hands due to the affects of leprosy on his nociceptors, mechanoreceptors, proprioceptors, and exteroceptors. These sensations are also present in the sensory receptors free nerve endings and encapsulated nerve endings. Sannu’s interoceptors would not be affected in a Leprosy infection because interoceptors pertain to the body’s internal environment. Mycobacterium leprae grow best in relatively cool areas of the body such as: the skin, peripheral nerves, the mucosa of the upper respiratory tract as well as the chamber of the eye and in severe untreated cases the testes and eventually other vital organs. Leprosy affects the exteroceptors of the external surface of the body. Nociceptors are the receptors of pain and are located in all tissues of the body with an exception of the brain. Proprioceptors do no adapt very much, this is why Sannu still feels pain in his leg that has been amputated. Sannu’s pain is slow pain. Slow pain is referring to pain that is chronic, burning, aching, or throbbing. The peripheral receptors activated during a stimulus are the nociceptors. Like other cutaneous and subcutaneous receptors, Nociceptors transduce a variety of stimuli into receptor potentials. Also, like other somatic sensory receptors, Nociceptors arise from cell bodies in dorsal root ganglia that send one axonal process to the periphery and the other into the spinal cord or brain stem. Peripheral Nociceptors terminate at the site of free nerve endings. Nociceptors are located in the entire body except for the brain. The loss of myelination causes impulses to misfire. Without the myelin sheath the impulses are slower and misdirected. Sannu had little sensation to his extremities because of the process related to his Leprosy infection. Phantom limb pain is a result of neuroplasticity (new neural links can be made), or the brain region that once was responsible for controlling the amputated limb is taken over by an adjacent area of the brain. The phantom limb pain is enhanced by referred sensations, so that stimuli applied to other body parts can be sensed from the phantom limb. In patients with Leprosy, phantom limb pain will not occur with only the amputation of fingers, toes, hands, or feet. Phantom limbs and phantom limb pain will only occur when the amputation is taken up to the stump of that limb. The representation of Sannu’s amputated leg on the somatosensory map will involve referred sensations because of remapping of somatosensory areas in the brain. The activity of the somatosensory map in the brain leads to conscious experience of body image and somatic sensations. After Sannu’s amputation it is possible for him to initially experience some effects on his balance and equilibrium. This is because after amputation Sannu may still have confused senses of his missing leg. With the introduction of a prosthesis, Sannu’s brain will connect to the prosthetic device causing his brain to remember how to function as if the original leg were still there. The initial sensory loss that Sannu experienced was due to interference of the sensory pathway transmission. Leprosy affects the skin and peripheral nerves which are closest to the exterior of the body where the sensory receptors are located. Leprosy infection is caused by mycobacterium leprae and mycobacterium lepromatosis. Both forms affect the peripheral nervous system by attacking the Schwann cells, destroying the myelin. At the site of the Schwann cell, the bacteria multiply and cause damage of the nerve architecture and cause secondary inflammation. This disease process results in desensitizing sensory receptors. This is why when Sannu cut his foot, he did not feel the pain, nor the infection that followed. Due to his location in a remote village and lack of medical care, his infection resulted in an amputation. The receptors that should have sensed the initial injury to Sannu’s foot are the exteroceptors. Exteroceptors are responsible for responding to stimulus from outside the body such as touch, pressure, pain, and temperature. After Sannu’s amputation he began experiencing phantom limb sensations. This is considered as a form of neuropathic pain. It is presumed to be a response by the peripheral nervous system and the central nervous system of an injury. The process of reorganizing occurs from retained nerves from the amputated limb, spinal cord, thalamus, and cerebral cortex. After an amputation the area of the brain that is responsible for processing the sensations from the missing limb are taken over by areas that neighbored the missing limb. It is believed that around 95% of people are naturally immune to Leprosy. Recent research suggests that there is a defect in cell-mediated immunity that causes susceptibility to Leprosy. The area of DNA responsible for that variable is also found in Parkinson’s disease. It is speculated the two disorders are linked somehow at the biochemical level. Research has shown that susceptibility to the disease was linked to region q25 on the long arm of chromosome 6. Further study indicated that the Leprosy susceptibility gene lies within a region shared by two genes for Parkinson’s disease. Resources The Merk Manual of Diagnosis and Therapy â€Å"Infectious Diseases caused by Mycobacteria† 2004 International Journal of Leprosy and other Mycobacterial Diseases â€Å"Linkage of Leprosy Susceptibility to Parkinson’s Disease Genes† June 2004 www. who. ch/program infolep@antenna. nl www. encyclopedia. com www. ncbi. nlm. nih. gov/pubmed/15372437 en. wikipedia. org/wiki/proprioception rarediseases. about. com. lepercolonies. thalidomide May 16 2009 pubmed. gov Muscle Nerve October 30 2004 How to cite Sannu’s Story, Papers

The Body Shop strategy Essay Example

The Body Shop strategy Paper On March 26th 1976 a young lady of 33 by the name of Anita Roddick who had a deep rooted passion for environmental activism and no prior business knowledge decided to open a small store in Brighton by the name of The Body Shop selling natural based, self mixed beauty produce that she had discovered from her travels throughout the South Pacific and Africa. Her main aim at the time was to support her husband who was travelling around America and their 2 young children. With the advice to try and earn  £300 a week from Gordon her husband she set about The Body Shops raise to global fame and influence. With just 25 hand mixed products in her Brighton store in 1976 and each product having 5 different bottle sizes to simply bulk up the shops shelves she has managed to transform the organisation to be harbouring over 1,954 stores world wide today. (Mintel : 03) The question has to be asked how has a woman with no prior business knowledge or education managed to achieve such a feat? We will write a custom essay sample on The Body Shop strategy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Body Shop strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Body Shop strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Is Business knowledge meaningless? Were Body Shop simply headless and happen to stumble along the correct path? Or has The Body Shop operated cleverly and adopted unique strategies to differentiate themselves away from the norm? Throughout the following text we will discover the way in which The Body Shops historic strategy brought about its rise to world wide status and then later its decline. We will see the way the company has adjusted its strategy to try and halt this. This will then be followed by the evaluation of how both Porters five forces and SWOT analysis models may account for their success and the way in which they deal with the esoteric aspect of the body shops way of doing business. Corporate Strategy is concerned with the overall purpose and scope of the organisation to meet the expectations of owners or major stakeholders and add value to the different parts of the enterprise (Johnson, Scholes: 11) Since the early days of The Body Shop its strategy has always been to stand out and be different from the rest, the company statement alone portrays this The Body Shop International, A company with a difference (Company Statement) In fact The Body Shop was so different it was the first company to open up a new niche market with its natural based products. This strategy of going against the motion of traditional business practices was fundamental toward the rise of Body Shop. The body Shop was and still is based on the following business ethics as shown in figure one. In figure one we can see that The Body Shops aims differ substantially from most organisations in that it places emphasis on its ethical, social and environmental responsibility. This is shown by Anita Roddick saying: I would rather be measured by how I treat weaker and frailer communities I trade with than by how great are my profits (Body Shop international case Mintzberg, Quinn, Ghoshol : 99, 451) Many companies simply do not operate on this level and this one stance alone that differentiates Body Shop from the rest of its market. Consumers are fully aware of companies desires to obtain the biggest profits at almost any legal cost to the environment or society. Anita opened The Body Shop at a time when Europe was becoming greener, organisations such as green peace were being founded, knowledge and media interest were also on the rise so a company promoting good environmental ethics that concerned consumers brought about a large interest in the company. Therefore timing was also a key component of their strategy and this is acknowledged by Anita I am aware that success is more than a good idea. It is timing too. The Body Shop arrived just as Europe was going green (AnitaRoddick.com) Another key component for the company was Anita Roddicks ability to handle the media. Since the beginning of Body Shop she has used the media as her major tool of strategy in her search for success. Ever since she opened her shop in Brighton next door to two Funeral companies and was sued for her ironic choice of name she has used the media masterfully and to great advantage. The Body Shop never advertised in the conventional way. Usually advertising took place in an indirect way, not through the company but by word of mouth or through editorial coverage in magazines and newspapers. Roddick herself estimates that she generated around 2 million pound a year of free publicity (Body Shop international case Mintzberg, Quinn, Ghoshol : 99, 453) The press liked Anita and being forward with her opinions made her very quotable, in a sense they worked off each other. For the consumer this lack of conventional marketing really went against the usual ways of the beauty and cosmetics industry. Over 85 percent of its costs are packaging and advertising, The Body Shop simply ignores this. Charles Revlon founder of Revlon said In the store we sell hope, We are a dream machine (Body Shop international case Mintzberg, Quinn, Ghoshol : 99, 453) The Body Shop simply say There are no magic potions, no miracle cures, no rejuvenating creams, skin care products can do nothing more than cleanse, polish and protects thats it end of story! (Body Shop international case Mintzberg, Quinn, Ghoshol : 99, 448) This educates its consumers to know what to expect when purchasing Body Shop produce. No false hopes just the notion to simply to inform, usually via products labels, media. However as the early nineties arrived this strategy came under threat. Questions arose regarding the authenticity of The Body Shop claims of using natural products. Body Shop stepped down from this stance and acknowledged that some ingredients were in fact synthetic preservatives. They also had to step down from the claim that they didnt test their products on animals as they could not guarantee that this was the case with some third world suppliers. Instead they Are against animal testing These cases along with becoming the victim of its own success with ever increasing competition in its market we have seen Body Shops power and sales decline. Operating profits in the UK were just 4.9 Million with an operating profit margin of just 8.4% this was down by 57.0% since 1994 and the international profit margin was also down by 18.7% between 94-99. Shown in figure 2 (source: Mintel) These results brought about a large stimulus for change of strategy. In 1999 The Body Shop underwent an organisational and management shake-up which intended to reposition the group and rejuvenate its performance. Out went Anita Roddick and in came the likes of A. Bellamy (Executive Chairman), A Murray (Finance director) P. Saunders (Chief Executive Officer). Their new strategy started to run itself round cutting costs and improving efficiency. No longer were they manufacturing their own goods as they began to outsource to cut company costs. By February 2000 they had sold its Littlehampton manufacturing business to COSi. (Mintel: 03) It also saw of change of strategy regarding its marketing. They have moved from it stance against marketing and have now advertised through strategic advertising in select media and in terms of posters and billboards. They are slowing down the fast global expansion of The Body Shop through franchising and building to place resources in existing stores and buy existing franchises. This falls into the strategy of tighter control, costs and working capital to increase the profitability and cash generation. Its appears that despite core competences remaining with regards to ethics and social responsibility, well on the outside at least, Body Shop are trying to steady themselves among the raising competition whilst still trying to differentiate their selves. Theoretical and decision making models are a responsible way of accounting for an over view of the Body Shops success and Failure. I will discuss the following two frame works of SWOT (Design school, Mintzberg, Andrews) linked with the resource based ideology and Porters five forces (Positioning School, Porter: 85) we will over look the Body Shops Strategy by inserting the relative data into each frame work and then discussing it with reference to how the model deals with the esoteric aspects of body shops way of doing business. A swot analysis summarises the key issues from an analysis of the business environment and strategic capability of an organisation (Johnson, Scholes: 190) From SWOT analysis as written above a company is able to get an idea of its external environment and thus be able to exploit its competitors. Looking in Figure three we can see the SWOT analysis for The Body Shop in its current state. The SWOT analysis is spilt into four sections of analysis Strengths, Weaknesses, Opportunities and Threats and from this we can see the some of the strategies that have taken the Body Shop forward yet we can also assume the factors that have held it back. Take for example in the strengths section we can see most of the key historic and current strategies that have propelled Body Shop to its world wide status. The focus on its strong ethical and environmental credentials as well as its franchising schemes is seen as its major strengths. These have been with the company since the start and the companies strong ethical and environmental stance can be seen as its core competency that raises the company above its competition. The Weaknesses and threats in the analysis chart bring forth the concerns and challenges that face The Body Shop today. Suffering from its earlier success it shows how the competition has increased. An earlier SWOT analysis would have contained more capital and expansion threats and weaknesses as they were a new company starting in a new niche market now as Body Shop become Mature and its market exposed many firms have joined the band wagon of going green and being environmentally friendly. Most natural beauty retailers such as boots, LOreal are against animal testing and competition of natural products is ever increasing with supermarkets now producing their own brands. So how The body Shop differentiates itself, manages its weaknesses and exploits its opportunities is a now dilemma that Body Shop must face. Five forces analysis is a means of identifying the forces which affect the level of competition in an industry (Johnson, Scholes: 1998) M. Porter sees competition as the core of the success or failure of firms (Wit, Meyer : 345) and that the essence of formulating competitive strategy is by relating a company to its environment (Porter: 3) Therefore he designed a frame workforce to that shows state of competition in an industry which is based around five forces. We can see these five forces and what they involve in figure 4. As we can see it is in a rather simplified format regarding the amount of the detail it goes into. Porter actually goes into more depth and detail regarding his texts, therefore simplified models of the five forces are not as informative as it could possibly be so should be considered as a framework for further analysis. However for use in the case of Body Shop and the word constraint it still can provide us with a useful knowledge of the environment that Body Shop is facing and how it accounts for it success and failings Firstly considering the threat of substitution for Body Shop products we can consider this to be high. Body Shop is in direct competition with the beauty industry both natural and unnatural. As competition in its niche market increases substitution becomes a bigger threat. This is certainty is a hindrance to Body Shop currently. However the threat of substitutes has actually helped in this case, Porter asks the question of whether or not a substitute poses the threat of obsolescence to a firms product or service, or actually provides a higher perceived benefit or value (wit, meyer : 120) This covers the case of the Body Shop actually providing beauty products but actually only providing natural ones. This means that Body Shop in the case of this model have been able to add value by offering a natural alternative to typical ones, this has been one of the key factors of The Body Shops success. Therefore this section of the model accounts for both success and failure for the Body Shop. The potential entrants force also provides an account of the success of the Body Shop. Porter states that the treat on entry is dependant on barriers to entry. Within the six major forces that affect the barriers we can account for the product differentiation of Body Shop acting as an entry barrier. During the 80s Body Shop had established itself as the original and leading retailer of natural based cosmetics with a good brand image. This formed a consumer loyalty base and has acted as a deterrent for potential entrants, as building a brand up is very costly especially against the flow of success that the Body Shop were experiencing. This barrier is perhaps the most important entry barrier for baby products, over the counter drugs, cosmetics (Porter :9) All of which are connected also with the SWOT analysis of the firm. However as the nineties came forth Body Shop suffered some damaging anti natural claims as well an apparent lack of ability to re-invent itself possibly saw the consumer become accustomed to Body Shop as well as possibly becoming down hearted with body shops reversal on some of its claims. Then seemed a good time for more competitors to try and enter the market. Larger cosmetics companies such as LOreal, Boots had resources to be able to defeat another major barrier of Porters in regards to distribution channels. These competitors already had secure logical forms of distribution in terms for their numerous stores both nationally and globally. This gives them a substantial starting base to promote their selves within a new product market. Supermarkets are now also using distribution channels as a means of entering the natural cosmetics sectors. Both Asda and Sainsburys have their own ranges already as well a massive store base.